DEAN
PALERMO

Built from scratch

Full Custom Music Media Platform Built From Scratch

Custom music + video + advertising + commerce platformOpen live platform

Conceived, architected, developed and launched Stashbox Radio as a proprietary music, video, advertising, ecommerce, analytics and content-management platform. The architecture combines HTML, CSS, JavaScript, Node.js, AWS Lambda, API Gateway, PostgreSQL/RDS, S3, REST APIs, GitHub Pages, Shopify integrations, analytics tracking and custom administration tools.

The core concept is direct audience ownership. Instead of relying only on major streaming platforms, an artist, brand, or media company owns more of the listener experience directly. They get the audience data, engagement stats, product placements, and ad inventory inside their own media system.

• Built a custom song CMS for managing audio, artwork, video links, metadata, visibility, product URLs, public notes, and backend stats.
• Created a public radio player with audio-only tracks, song-plus-video records, video-only records, YouTube embeds, filters, shuffle, deep links, likes, shares, and play tracking.
• Designed a media experience where each song connects to its own artwork, image assets, video clips, Shopify product spots, and song-specific merchandise links.
• Engineered persistent engagement tracking for likes, shares, play starts, full plays, listening time, product clicks, video clicks, ad starts, ad clicks, ad skips, and ad completes.
• Built a custom Ads CMS with video ad inventory, click URLs, skip rules, active and hidden status, ratio labels, frequency weights, and targeting fields for genre, mood, artist, and song.
• Added a YouTube-style ad break system with master ads on/off, count-based ad breaks, seconds-based ad breaks, skip countdowns, Learn More buttons, and multi-ad break progress.
• Established a safer development and production workflow separating public player, dev player, admin, ads admin, and dashboard environments.

Brand + ecommerce + acquisition stack

Built a German Solar Ecommerce Brand From Concept to Market

Germany-only solar ecommerce brand for Neckermann Strom GmbHView live store

Built SolarMeister from concept to market as a Germany-only, German-language residential solar ecommerce brand for Neckermann Strom GmbH. Developed the positioning, visual identity, customer experience, site architecture, product taxonomy, German-language content, ecommerce operations, SEO/AIO strategy, analytics, paid-search infrastructure, social presence and launch program.

• Designed and developed the Shopify platform supporting approximately 3,000 purchasable product variations across residential solar systems, panels, batteries, inverters, mounting hardware, accessories and related categories.
• Developed supplier-product synchronization workflows governing availability, product status, pricing and variants.
• Built the acquisition stack across Google Search Console, Google Merchant Center, Google Ads, Google Business Profile, GA4, product feeds, conversion tracking, sitemaps, structured data and search visibility.
• Created customer-facing tools including a product finder, FAQ architecture, educational content, buying guides, promotional campaigns, affiliate concepts and conversion-focused product journeys.
• Managed Germany-specific ecommerce requirements spanning VAT treatment, shipping logic, returns, product safety information, privacy/GDPR considerations, merchant verification and customer-service infrastructure.